Zero Money Marketing System.
The Zero Money Marketing System is a practical, trust-led training programme to help solo founders and small B2B service businesses build a simple, repeatable marketing system you can run in under 8 hours a week — without ads, agencies, or increasing your marketing budget.
It gets marketing out of your head and into a system you can trust, so you know what you're doing.
What you get from ZMMS.
- A simple marketing system you can run in <8h per week
- A clear path from awareness to conversion to client
- Practical tools to track what’s working
- A repeatable rhythm for content, lead gen, and follow-up
- Clear priorities: what to do, what to stop, what to ignore
- A plan that needs no ongoing marketing spend.
This is for you if are:
A solo founder or small team selling B2B services
Already have clients, but growth feels inconsistent or reactive
Spend little or nothing on marketing — and want it to stay that way
Don’t have a marketing team, and marketing decisions sit with you
Doing some marketing, but you don’t trust it’s working
After a system you can run, not tactics you have to keep replacing
A system that answers your marketing problems.
You don’t have a system that connects
visibility → relationships → conversations → revenue
So marketing is fragmented, mentally expensive, and easy to deprioritise.
1) You’re spending time on things that don’t convert
2) You’re doing random acts of marketing that don’t join up
3) You’re unsure what to say, where to say it, or what matters most
4) AI sounds useful, but you don't know how to apply it
Marketing ends up having little impact, or something you avoid.
The outcome in 45 days.
Actionable from day one
<8 hours/week marketing system
A path from awareness to client
Tools to track what’s working
A simple rhythm for content, lead gen
Clear priotities
A zero spend plan that compounds over time
The Format.
1. Cohort / £1,500
Join a group of founder-led businesses building the same core system
Structured and practical live weekly group sessions
Clear implementation steps between sessions
Light group support and accountability
2. One-to-one / £6,000
Personalised sessions designed around your schedule — for founders who want deeper support or faster implementation..
What we cover.
GET CLEAR
What Marketing Is (And Isn’t).
Current Systems Audit
Set Your Marketing Goals
Define Your Ideal Customer
Clarify Your Offer
Identify Your Conversion Points
BUILD YOUR SYSTEM
Build Your Zero Money Client Path
Nail Your Message
Pick Your Platforms
Design Your Content Rhythm & Style
MAKE IT WORK
Where to Get Help
What to do Yourself
Create Simple Tracking Systems
How and What to Automate
Review & Optimise Your System
A Bespoke Marketing Playbook
FOR THE NEXT GROUP